Is It Really Easier When Product-Market Fit Is Achieved? Well…
Conversely, does this mean that once you have achieved product-market fit, you can start scaling immediately and you are sure to be successful? I would say: maybe, probably not.
Yes, 9 out of 10 start-ups fail. And yes, most of them probably failed because they offered something that the market didn’t really want. But I do have some reservations about the rest becoming successful because the PMF has been reached.