How Often and How Fast Should I Phish My Colleagues in 2026?
How many phishing simulations should be conducted and how frequently users should be confronted with cybersecurity eLearning is a recurring topic in consulting for awareness programs and campaigns.
This topic is far from academic – it’s highly relevant for practical application.
A sensitization effect, once achieved, begins to crumble after about three months, and after six months, maximum erosion has essentially been reached. There are solid studies on this, and our latest scientific research shows a very similar result.
However, the statements made about the quantity and timing of awareness measures must be considered with nuance. It would be dangerous to derive simple, universally applicable rules from them.